TRADITION X FLY OR DIE "HATERS" TEE (LIMITED EDITION)
 The Lakers have a 2-1 lead in the series against Oklahoma Thunder, and it seems Kobe has found his shooting touch again. For all the Kobe haters out there thinking that he isn't the best player in the world we have a special gift for you. Tradition is releasing the highly anticipated "Haters" tee with our homies at Fly Or Die. If you are a true Kobe fan and are sick of of hearing that he's not as good a Lebron James then this tee is a must have for you. The Limited Edition "Haters" tee is dropping tomorrow, Friday April 23rd at both Tradition Locations. Pick one up before game 4 Saturday. Phone Orders are available and highly suggested (805)497-4717 & (805)643-8805. - JasonLabels: Fly Or Die Mixtape, Kobe, Tradition
TRADITION PRESENTS: ITEM OF THE MONTH
 Just a reminder, Tradition is proud to present Crooks & Castles as our first "Item Of The Month" sale. We are offering 25% off ALL Crooks Tees, V-necks, Button-ups, Hoodies, Sweaters, Shorts, and more. The sale starts this Thursday April 1st and goes thru Wednesday April 7th only at both Tradition locations. Don't miss out on the chance to get Crooks on sale before it's a gone! Phone orders are available (805)497-4717 & (805)643-8805. - RichardLabels: Crooks and castles, Tradition
TRADITION PRESENTS: ITEM OF THE MONTH
 Tradition is proud to present Crooks & Castles as our first "Item Of The Month" sale. We are offering 25% off ALL Crooks Tees, V-necks, Button-ups, Hoodies, Sweaters, Shorts, and more. The sale starts this Thursday April 1st and goes thru Wednesday April 7th only at both Tradition locations. Don't miss out on the chance to get Crooks on sale before it's a gone! Phone orders are available (805)497-4717 & (805)643-8805. - JasonLabels: Crooks and castles, Tradition
SNEAK PEEK!
 Here's a sneak peek of a collab that we are putting together with the homeys at Pros & Cons. Pros & Cons are a new addition to the shop, and have been moving well at both location! Get with that new shit! Look for these tees and a few other items to drop in the next moth or so. - DrewLabels: Pros And Cons, SNEAK PEEK, Tradition
TRADITION VENTURA: A LOOK INSIDE
 Many of you know that we opened our newest store on Main Street in Ventura. Our Ventura store has a similar look and feel to our Westlake store, although it is quite a bit smaller. The new store has a very industrial feel and features wood floors mixed with white walls and exposed bricks. This store is a welcomed change to the recently renovated strip of main street that also house an Urban Outfitters, American Apparel, and Buffalo Exchange. Tradition in Ventura carries the same strong line-up of apparel brands such as Crooks & Castles, The Hundreds, Diamond Supply Co., Black Scale, 10 Deep, Bloodbath, The 7th Letter, G Shock, and Akomplice as well as our own Tradition brand. Because the store is much smaller, we will be stocking a different range of items at both stores. Check out the photos below, and stop by soon to see the store for yourself. Tradition 518 E. Main Street (at California) Ventura, Ca. 93001 805-643-8805    Labels: 805, Sneakers, Streetwear, Tradition, Tradition Ventura
VIDEO: LIL' MEEZY SPITTIN ACAPELLA AT TRADITION
If you have ever been to any of our events at Tradition you know my son Miles a.k.a Lil' Meezy always blesses us on the mic. Every performance seems to get better and better. Saturday's release party for the Tradition X Bloodbath "Mighty is the Pen" tee was no different, Meezy killed it even going Acapella. "Say You Want A Hot Flow I'mma Cool You off, Lil' Meezy Believe Me I'm Neva Soft." - JasonLabels: Lil' Meezy, Tradition
COVERAGE: TRADITION X BLOODBATH
 Our collab tee with Bloodbath titled "Mighty Is The Pen" drops this Saturday at both Tradition locations. The back graphic features a sword with our shield on the hilt dipping into an inkwell labeled with Bloodbath’s Gatekeeper logo. Two quills hover in front of the sword with a ribbon spiraling around the design. The words written on the ribbon read: Mighty Is the Pen. We will be having a release party Saturday night at our Westlake location. This event will feature performances by Young De, El Prez, and Astro as well as free drinks and DJs spinning all night! I want to thank all of the websites that have featured our collab tee so far. XWhere Eagles Dare X The Goodie Bag The Hood Nerd JP's Fresh Bread Our Blood- DrewLabels: bloodbath, Tradition, YOUNG DE
TRADITION X BLOODBATH "MIGHTY IS THE PEN"
 We recently joined forces with our good friends at Bloodbath to bring you this exclusive tee for the Holiday Season. Titled "Mighty Is The Pen", the back graphic features a sword with TRADITION's shield on the hilt dipping into an inkwell labeled with Bloodbath's Gatekeeper logo. Two quills hover in front of the sword with a ribbon spiraling around the design. The words written on the ribbon read: Mighty Is the Pen. The pen is stronger than the sword, but the bloodshed and sacrifices made by war and violence create the ink that is used to govern the world. It is a balance between ideals and action, a thought out plan and swift execution, and the poetry of swordsmanship. Available in Black, Red, White and Silver colorways - This tee will be released at both TRADITION locations Saturday, November 21st at noon, with an official release party at Tradition in Westlake from 7:00 to 11:00. The release party will feature a performance by Young De and special guests.       - DrewLabels: bloodbath, Tradition
TRADITION X THE HUNDREDS
  David and Keith from The Hundreds stopped by Tradition Ventura today to check it out and bring Drew and I some goodies. They both were really impressed with the new build out. If you haven't been able to make it out to Ventura yet come see us this weekend, its worth the trip! 518 E. Main Street Ventura, CA 93001 (805)643-8805 Corner of Main and California - JasonLabels: The Hundreds, Tradition
TRADITION X DJ SKEE
 As you may have heard we opened our 2nd Tradition in Ventura today. We had a great turnout with family and friends stopping by to support and shop. The homey DJ Skee rolled by to support and peep the new shop too. Tradition Ventura is dope and in a great location. See ya soon. 518 E. Main Street Ventura, CA 93001 (805)643-8805 - JasonLabels: DJ Skee, Tradition
VIDEO: FLOSS ANGELES END OF SUMMER "STORE TOUR"
For those who didn't make it out to the FCC x Ek5obition in-store at Tradition last sunday, here's a little history behind the Floss Angeles movement. FCC x Ek5obition got together for a t-shirt collab based off of the popular internet banger Floss Angeles. El Prez & Dale Danja dropped it as a bonus track on the acclaimed Perfect Strangers EP. The two featuring Convinced, DNEZ, C-San & Chris Focus shot a video with DRG Films and the momentum kept pushing from there. To celebrate the release of the limited shirt the FCC did 3 in-stores last week where they performed and met some of their fans. Store 13, Regal Tenant and our shop Tradition which were the only places you can get the Floss Angeles tees. This dope video was filmed & edited by the homey Eazee of Eazeest.com. Shout out to all our customers, friends and family who came to support! - JasonLabels: Eazeest, El Prez, FCC, Floss Angeles, Tradition
VIDEO: BABY DOLLZ - MY COOKIE (DJ SKEE X TRADITION)
We first posted the behinds the scenes look at the new Baby Dollz video for their hit "My Cookie." Well here's the Official video courtesy of SkeeTv. Peep DJ Skee reppin the Tradition Crest tee and the Tradition X Cartoon fitted. - JasonLabels: Baby Dollz, DJ Skee, Tradition
THE GOOD OL' DAYS
I was in my other storage unit the other day and I found some of my hoops letters from colleges that were recruiting my skinny ass in High School. I wanted to post these so peeps can see for themselves that I could actually hoop! Don't be fooled by the tight jeans and chucks, haha. Lots of kids come to the shop and I talk hoops with them and I'm sure they don't believe I was actually decent. I'm am old man now with a bum knee but I'll be back out there hacking little kids! Hahaha! Here's some pics of what I could find: Click to Enlarge  Probably the happiest I got over a letter, then I played like shit in a AAU tourney and never heard from them again! Hahaha!  Kansas State  Texas A&M University  A hand signed letter saying there is no way I couldn't play there? PRICELESS! Hahaha - JasonLabels: Jason Gaines, Tradition, Westlake High Basketball
FASHAWN & EXILE - THE SCORE (LIVE)
Fashawn and Exile debut a new joint off their upcoming project Boy Meets World, due out October 26th. Peep the Tradition fitted! - JasonLabels: EXILE, Fashawn, Tradition
VIDEO: TRADITION X DJ SKEE X BABY DOLLZ "MY COOKIE" (BEHIND THE SCENES)
The homey DJ Skee hit me to let me know that he was reppin Tradition tough in the new Baby Dollz "My Cookie" video. Here's a behind the scenes look at the video directed by Matt Alanzo. I will post the official video as soon as its released. - JasonLabels: Baby Dollz, DJ Skee, Tradition
FASHAWN & EXILE - HHO ARTISTS OF THE WEEK
Fashawn and Exile talk about Fashawn’s upcoming debut album Boy Meets World. Oh yea, peep the homey Fashawn wearing our Tradition X New Era fitted! - JasonLabels: EXILE, Fashawn, Tradition
TRADITION X NEW ERA "L.A. PACK"
 Our newest collaboration with New Era drops this Saturday. These hats are part of the "L.A. Pack," and the colorways are based on two of L.A.'s best. Limited to only 36 of each color, these are sure to sell out fast!   Labels: New Era, Tradition
RAEKWON X TRADITION X AKOMPLICE
Here is a little video recap courtesy of Vimby for those of you that missed the Akomplice Season 9 release party at Tradition. We went all out for this event! We produced a limited collab tee with Raekwon and Akomplice and even had a performance from The Chef himself! I want to thank everyone for making this such an amazing event! I definitely want to shout out Raekwon, Young De, and the big homies at Akomplice for making this happen! I'm going to be posting pics from the event daily for the next few days... Keep your eyes peeled! Labels: Akomplice, Raekwon, Tradition
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