VIDEO: PAC DIV FT. THE COOL KIDS - SHUT UP

Here's a brand new video from Pac Div featuring The Cool Kids for their track "Shut Up". This track was produced by Swiff D, and the video was directed by Ken Koller. Shouldn't Grown Kid Syndrome be dropping soon???

- Drew

VIDEO: PAC DIV TALK GROWN KID SYNDROME

MTV Shows

Pac Div recently sat down with MTV to talk about their upcoming debut, Grown Kid Syndrome.

Pac Div have been gradually building buzz for the past couple of years. Their 2009 mixtape, Church League Champions, has spawned videos for the singles “Mayor” and “Whiplash/Young Black Male,” which receive play on MTV. They hope to continue that success with their 2010 album, Grown Kid Syndrome, and further establish their sound.

“We want to bring our own sound into the game,” Like said. “It’s not about having big-time producers on every single track or ‘insert favorite singer here, there.’ It’s not about celebrity status with us. It’s just, like, making good music, and Church League kind of embodies that.”

But the group did in fact work with a big-name producer, Pharrell Williams. They recorded four songs with the Neptunes hitmaker because his energy fit where they wanted to take things. “Working with Pharrell, it’s just the energy he brings,” Mibbs explained. “He has a lot of good ideas as far as hooks, and even his beats are amazing. It just fits that whole mode, that everyman-type feel. That’s what Pharrell gives us.”

Pac Div said they are 75 percent done with the project, and the other 25 percent is reaching out to other artists to be on the record. They maintain, however, that their goal is introducing Pac Div.

“We don’t want to talk prematurely, but we’ve got surprises,” Like said. “We really just want to introduce our sound. Like when you hear your first classic album, it was all in-house. It wasn’t a whole all-star cast of producers.”

- Drew

PEPSI PROPER FT. THE CLIPSE AND PAC DIV

I know you have all been holding your breath for a new Pepsi can... Oh, you weren't? Neither was I... I rarely drink soda, and if I do it's Diet Coke.
Anyway, Pepsi came out with a new can. Someone in their marketing department knows the power of the blogs, and they teamed up with Hypebeast, Union, Sneaktip, Clae, and a few others to bring you a one day pop-up shop event and a party featuring appearances from The Clipse and Pacific Division. I don't know how any of this is gonna make you want to drink Pepsi, but hell... I'm probably not the person they are trying to market their drink to.
I went to the party Saturday night. Clipse rocked it hard, but Pac Div stole the show. Check the pics below...