Friday, February 26, 2010

GATORADE ENDS ENDORSEMENT DEAL WITH TIGER


Add Gatorade to the list of endorsement deals that Tiger Woods has lost. A representative for the drink confirmed today that it had ended its relationship with the golfer, who made a lengthy public apology last week for his infidelities. "We no longer see a role for Tiger in our marketing efforts and have ended our relationship," a Gatorade spokeswoman said. "We wish him all the best."

Tag Heuer, Accenture, Gillette, AT&T and Gatorade have suspended or cut ties with Tiger Woods, leaving the world's No. 1 golfer with the support of seven official sponsors:

• EA Sports
• Golf Digest
• NetJets
• Nike Golf
• Tatweer: The Tiger Woods Dubai
• TLC Laser Eye Centers
• Upper Deck

- Jason

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