UNDRCRWN "FUTURA" TEE

Last month, The homey Dustin from Undrcrwn designed a t-shirt to coincide with the feature on him in Juxtapoz Magazine. The concept behind the design was to call out that there are a lot of t-shirts that use the font, Futura Bold Condensed on the front of t-shirts without any reason other than “everyone does it.” So here’s a little design history and appreciation to the real designer. Limited quantities available here.

The text below: THIS FONT IS CALLED FUTURA reads: “Futura is a sans serif face designed by Paul Renner. It’ s based on geometric shapes which became representative visual elements of the Bauhaus design style of 1919 - 1933.”

- Jason