J-RICH SIGNS WITH PEAK AND UNDRCRWN IS BEHIND THE DESIGN

Last weak via Twitter, Jason Richardson of the Pheonix Suns announced that he has joined the PEAK team. He broke out his first shoe yesterday against the Rockets. With that said, a few months ago our homies at The Undrcrwn Design House were approached to give the shoe some life. The designs are inspired by the south west (where he plays) and michigan (where he’s from). Mixed in are details of typical mexican blanket patterns and snakeskin. The Jrich23 shoe has all the style of a high end shoe but the silhouette and performance features of a basketball sneaker.

Overall the shoe came together pretty quickly. They’ve been through a few revisions, but the final result is dope. The release date is slated sometime next year in China. Undrcrwn been working with Jason on some projects for a while now and this shoe may just be the tip of the iceberg of what’s instore. There is some other secret projects coming from The Undrcrwn Design House. Congrats fellas!

- Jason