WADE DROPS CONVERSE FOR JORDAN BRAND
NBA scoring champion Dwyane Wade is changing shoes, making the switch from Converse to Nike's Jordan Brand.
Nike announced today that the star Miami Heat guard will now represent the Jumpman label, joining Chris Paul, Carmelo Anthony, Derek Jeter and others. "I want to go global. It's something I feel like I have to do. I want to continue to build my brand."
Wade had three years left on his deal with Converse, which made him the centerpiece of its attempt to reinvigorate a once-thriving basketball business. That relationship seemed rocky when the 2006 NBA Finals MVP wore his most recently released signature shoe, the "Wade 4," only once last season and favoring an older model instead. But Wade said the partnership ends on good terms.
"When I came into the NBA, I didn't have a lot of exposure and Converse gave me an opportunity to head a brand and be the face of a brand," Wade told The Associated Press. "I'm really thankful for six long, good years. I've gotten five shoes out of the deal and my dream came true at the Converse brand, because they put my name on a pair of sneakers."
Labels: Converse, Dwayne Wade, Jordan
0 Comments:
Post a Comment
Subscribe to Post Comments [Atom]
<< Home