JAMES JEBBIA OF SUPREME

Interview magazine sat down with James Jebbia, the founder of Supreme, to talk about the recession, inspiration, and direction of the brand. You can read the informative interview here.

"We’ve never really been supply-demand anyway. It’s not like when we’re making something, we make only six of them. But if we can sell 600, I make 400. We’ve always been like that—at least for the past seven or eight years. For every season, we put in a lot of work to try to create exciting stuff."